Marketing Management MCQ Questions Class 12 :- Welcome guys In another Blog Of Exam Notes Hub today we provide Marketing Management MCQ Questions Class 12 and this Questions is important for Your CBSE exam And also MCQ of Business Study Chapter 11 class 12 Is Important for those students who want to crack there CUET Exam so Business Studies Class 12 Chapter 11 MCQ is important and we also provide Free PDF of CBSE Business Studies MCQ for Class 12 with Answers Chapter 11 Marketing Management . Business Studies MCQs for Class 12 Chapter 11

Table of Contents

Marketing Management MCQ Questions Class 12 | Business Studies Class 12 Chapter 11 MCQ

Business Studies MCQs for Class 12, Chapter wise with solutions with free study material is an important notes for students who wants to score good grades in their CBSE Exams. Student can learn Business Studies Class 12 Chapter 11 MCQ of Class 12 Business Studies Multiple Choice Questions along with answers to get higher Marks in there Exam so are we provide Top 20 Important Questions For Business study Class 12 chapter 11

Business Studies Class 12 Chapter 11 MCQ

Question 1: What does financial intermediation involve?

a) Allocation of funds from industries to households
b) Transfer of funds from banks to financial markets
c) Distribution of funds from government to industries
d) Allocation of funds from households to industries

Correct answer: d) Allocation of funds from households to industries

Explanation: Financial intermediation refers to the process of channeling funds from individuals and households with surplus funds to those with a deficit of funds, such as industries.

Question 2: Which concept emphasizes producing goods that are superior in quality and features?

a) Production Concept
b) Product Concept
c) Selling Concept
d) Marketing Concept

Correct answer: b) Product Concept

Explanation: The product concept emphasizes creating products that are of high quality and offer superior features to attract customers.

Question 3: What is the primary aim of marketing management?

a) Maximizing short-term profits
b) Identifying customer needs and wants
c) Reducing production costs
d) Expanding the product range

Correct answer: b) Identifying customer needs and wants

Explanation: Marketing management involves organizing, directing, and controlling activities related to marketing goods and services to satisfy customer needs and achieve organizational goals.

Question 4: Which element of the marketing mix involves decisions related to distribution outlets and physical movement of products?

a) Product Mix
b) Price Mix
c) Place Mix
d) Promotion Mix

Correct answer: c) Place Mix

Explanation: Place Mix, also known as Physical Distribution Mix, involves decisions about how products will be made available to customers, including distribution channels and physical movement of products.

Question 5: What is the primary purpose of labeling on products?

a) To provide detailed product descriptions
b) To enhance the aesthetic appeal of products
c) To create a distinct identity for the product
d) To provide information about the product and its contents

Correct answer: d) To provide information about the product and its contents

Explanation: Labels on products serve to provide important information to customers about the product, its contents, usage instructions, and other relevant details.

Question 6: Which pricing objective aims to achieve maximum customer satisfaction and loyalty?

a) Profit Maximization
b) Sales Volume Maximization
c) Survival Pricing
d) Customer Value-based Pricing

Correct answer: d) Customer Value-based Pricing

Explanation: Customer value-based pricing aims to provide customers with products at a price they perceive as valuable, leading to customer satisfaction and loyalty.

Question 7: What is the purpose of personal selling in marketing?

a) To increase advertising costs
b) To achieve short-term sales goals
c) To provide information about products through impersonal communication
d) To interact face-to-face with potential buyers for the purpose of sale

Correct answer: d) To interact face-to-face with potential buyers for the purpose of sale

Explanation: Personal selling involves direct interaction between the seller and the buyer to persuade the buyer to make a purchase.

Question 8: Which element of the promotion mix involves creating attractive advertisements and messages to communicate with customers?

a) Advertising
b) Personal Selling
c) Sales Promotion
d) Public Relations

Correct answer: a) Advertising

Explanation: Advertising involves creating attractive messages and advertisements to promote products and communicate with customers.

Question 9: What is the primary role of public relations in an organization?

a) Maximizing short-term profits
b) Creating direct advertisements
c) Building and managing the organization’s reputation
d) Providing discounts to customers

Correct answer: c) Building and managing the organization’s reputation

Explanation: Public relations involve managing the organization’s reputation and creating positive relationships with the public, media, and stakeholders.

Question 10: Which pricing strategy focuses on setting a low price to attract a large number of customers quickly?

a) Penetration Pricing
b) Skimming Pricing
c) Psychological Pricing
d) Cost-plus Pricing

Correct answer: a) Penetration Pricing

Explanation: Penetration pricing involves setting a low initial price to quickly attract a large number of customers and gain market share.

Download Pdf

Question 11: What does the marketing concept emphasize?

a) Producing goods at the lowest cost
b) Focusing on product features and quality
c) Maximizing short-term profits
d) Identifying and satisfying customer needs

Correct answer: d) Identifying and satisfying customer needs

Explanation: The marketing concept focuses on identifying and satisfying customer needs and wants to achieve long-term success.

Question 12: What is the purpose of branding in marketing?

a) To increase advertising costs
b) To differentiate products from competitors
c) To reduce product quality
d) To target a specific customer segment

Correct answer: b) To differentiate products from competitors

Explanation: Branding helps differentiate products from competitors and creates a distinct identity for products in the market.

Question 13: Which promotional tool involves offering extra quantity of a product for the same price?

a) Sampling
b) Product Combination
c) Quantity Gift
d) Refunds

Correct answer: c) Quantity Gift

Explanation: Quantity gift is a sales promotion technique where extra quantity of a product is offered to customers at the same price.

Question 14: Which element of the marketing mix involves decisions related to the value exchanged for a product?

a) Product Mix
b) Price Mix
c) Place Mix
d) Promotion Mix

Correct answer: b) Price Mix

Explanation: Price Mix involves decisions related to determining the value exchanged between customers and the product, including pricing strategies and tactics.

Question 15: What does the term “SWOT analysis” stand for?

a) Strategic Workforce Optimization Technique
b) Strengths, Weaknesses, Opportunities, Threats
c) Sales and Marketing Overview Tool
d) Service and Workforce Orientation Training

Correct answer: b) Strengths, Weaknesses, Opportunities, Threats

Explanation: SWOT analysis is a strategic planning tool that identifies an organization’s strengths, weaknesses, opportunities, and threats.

Question 16: What is the primary focus of public relations activities?

a) Maximizing short-term profits
b) Enhancing sales through discounts
c) Building a positive reputation and maintaining relationships
d) Reducing production costs

Correct answer: c) Building a positive reputation and maintaining relationships

Explanation: The primary focus of public relations activities is to build and maintain a positive reputation for the organization and establish strong relationships with the public and stakeholders.

Question 17: Which concept involves producing goods at a large scale to reduce the average cost and offer products at reasonable prices?

a) Product Concept
b) Production Concept
c) Selling Concept
d) Marketing Concept

Correct answer: b) Production Concept

Explanation: The production concept involves producing goods on a large scale to achieve economies of scale and offer products at reasonable prices.

Question 18: What does the term “elasticity of demand” refer to?

a) The willingness of customers to pay high prices for a product
b) The degree to which demand is influenced by advertising
c) The responsiveness of demand to changes in product quality
d) The responsiveness of demand to changes in price

Correct answer: d) The responsiveness of demand to changes in price

Explanation: Elasticity of demand measures how sensitive the quantity demanded of a product is to changes in its price.

Question 19: Which element of the marketing mix involves activities related to informing customers and persuading them to buy products?

a) Product Mix
b) Price Mix
c) Place Mix
d) Promotion Mix

Correct answer: d) Promotion Mix

Explanation: Promotion Mix involves activities aimed at informing and persuading customers to buy products, including advertising, personal selling, sales promotion, and public relations.

Question 20: What is the purpose of packaging for a product?

a) To provide detailed information about the product
b) To create a distinct identity for the product
c) To enhance the aesthetic appeal of the product
d) To protect the product and make it convenient for customers

Correct answer: d) To protect the product and make it convenient for customers

Explanation: Packaging serves the purpose of protecting the product from damage, providing convenience for customers, and making the product visually appealing.

Conclusion : Marketing Management MCQ Questions Class 12

Thanks for Reading this Article on the Topic of ” Marketing Management MCQ Questions Class 12” and this article is created by Harsh and hope we provide you desired content if you like it must share with those friends who wants Class 12 Business Study Chapter 11 important MCQ question if there is any doubt you can reach us by leaving a comment on the post of ” Business Studies Class 12 Chapter 11 MCQ ”

FAQ : MCQ on Marketing Management Class 12

Market management mcq class 12 pdf download

for downlod the pdf of Market Management MCQ class 12 pdf you can download from the download link that we provided above must check now ….

Who is the father of marketing Mcq?

the father of marketing MCQ is Dr Philip Kotler

What are the 4ps of marketing MCQs?

the 4ps of Marketing MCQs are given below :-

Product, Place, Price or promotions